20 years building large-scale digital experiences for complex enterprise environments — global platforms, design systems, personalization, and data-driven UX. Now I help teams turn scattered design work into a plan.
One title, many disciplines.
Chicago-based UX designer and strategist, twenty years into a career that started in city government and grew up inside enterprise software.
I started as a UX designer and developer building an official government website, drifted into agency work designing web and email campaigns, and eventually landed at SAP — where I spent seventeen years going from full-stack UX designer to Senior Design Expert. Every crossed-out title above was real — a chapter, not a costume.
My work spans global platforms, design systems, personalization, and data-driven UX, where I blend research, analytics, and interaction design to shape smarter, more adaptive experiences. I've led major redesigns, improved global navigation systems, and built modular patterns across web, email, forms, support, and landing experiences — always translating complexity into interfaces that scale.
A few projects, in brief.
Selected work from SAP's global enterprise platform.
Global homepage as a unified "front door"
Redesigned SAP's global homepage into a scalable entry point. Mapped the end-to-end user journey and built a functioning prototype, then paired user interviews on content needs with behavioral analytics to decide what should surface first.
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Global navigation & footer system, 7 touchpoints
Unified navigation labeling, footer structure, and wayfinding across seven SAP properties — Global, Industries, Services and Support, Community, Learning, Partner, and About — into one consistent system.
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SAP Design System homepage, visual refresh
Led a focused visual design pass on the Design System's own homepage — new hero direction, role-based entry points, and content strategy — handed off as guidance for the Product team to build.
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Personalization dashboard & account profile
Designed and architected the logic, design, and flow for SAP's personalization system — account menu, interest-based dashboard, and downstream adaptive content pages.
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Unifying a fragmented app-building experience
Borrowed onto a cross-functional effort to bring three competing low-code/no-code tools into one coherent product — discovery, journey mapping, and short- and long-term design direction.
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Cloud Service Status redesign
Restructured a flat, real-time status grid into a three-level system — product overview, per-data-center detail, and historic incident lookup — for enterprise IT and ops teams.
View case study →Strategy first, pixels second.
The four-step approach I bring to every engagement, regardless of discipline.
Diagnose
Understand the business problem before touching a design tool.
Align
Get stakeholders on the same page about what "good" looks like.
Design
Move fast across brand, product, and interface as one system.
Hand off
Leave teams with the tools and rationale to keep moving without me.